Business Roundtable released policy recommendations and best practices to help build trust online and strengthen protections against fraud. The rise of AI-enabled deceptive content has introduced new avenues for online fraud and cybersecurity attacks. At the same time, the latest AI innovations have the potential to improve the ability to identify and stop these threats. The Roundtable urges policymakers to enact and enforce necessary safeguards that will complement private sector efforts to protect users.  

Building Trust through Digital Governance: Best Practices for Business

• Businesses can develop and deploy new tools that improve digital trust.
• Businesses can implement safeguards to prevent abusive or deceptive digital content.
• Businesses can make education and training resources accessible to help individuals and organizations understand how to protect against deepfake-based attacks and scams.

Building Trust in Digital Spaces: Recommendations for Policymakers

• Policymakers should enable and accelerate the adoption of more robust safeguards that enable trusted transactions online.
• Policymakers should enact safeguards against deceptive content (e.g., unauthorized representations of an individual’s image, voice or visual likeness online.)
• Policymakers should enforce existing laws to stop fraud, scams and deceptive impersonation perpetrated by malicious actors, including through the use of AI.